The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. K-Pop's recognition of Black Lives Matter - The Washington Post [PORTABLE] Kpop-fan-demographics - Weebly During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Are you interested in testing our business solutions? The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. They appoint South Korean stars as brand ambassadors . It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. We at Brandwatch love data, K-pop, and we definitely love BTS. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. rollingstoneindia.com/art-korean-music-videos/. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. In, Korean Foundation for International Cultural Exchange. 1. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. You need to sign in so you can join the quiz. BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Statistics reveal genders and age groups attending SEVENTEEN - Koreaboo Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. So again pick an age. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. BLACKPINK STATS (I/A) on Twitter The ratio of female and male fans who buy girl group albums (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Even some of the adults are just annoying because they like to argue about everything. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. The reason is that fangirls are loyal, passionate and more willing to pay. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. K-Pop itself has been crafted with the goal of accessibility in mind. The K-pop fans economy: emotional bond, endless support and As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Idols are usually young. We believe this is somethingthat should be reflected on the charts.". Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Following them, there are 35% of the respondents believe K-pop is time-consuming. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Register in seconds and access exclusive features. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). allkpop is a registered trademark of 6Theory Media, LLC. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. These trends are unsurprising for several reasons. . Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. South Korea: K-pop popularity in the U.S. | Statista Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? This is to be expected given the size, diversity, and cosmopolitanism of these two cities. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. To use individual functions (e.g., mark statistics as favourites, set Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. As for students, it is dominated by age ranging from 15 to 20 years old. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Success! Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). to incorporate the statistic into your presentation at any time. A Medium publication sharing concepts, ideas and codes. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. It's easy! ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. You may opt-out by. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. "How popular is K-pop in your country at the moment? You can only download this statistic as a Premium user. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Polish K-Pop fans' average age. | Download Scientific Diagram Who likes BTS? A survey of 400,000 fans around the world Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. In, Korean Foundation for International Cultural Exchange. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Audiences who are 45-54 years old make up 7% of traffic to the site. There are 240 respondents in this survey with 140 of them come from the US. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? It isn't just BTS fans who are this passionate. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Original question: "How popular is K-pop in your country at the moment? When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. 10 Mind-Blowing BTS Facts and Statistics | Brandwatch How K-Pop Fandom Operates as a Force for Political Activism - Time (February 25, 2020). The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. K-pop fans are now even making fan videos about Anonymous itself. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Korean Foundation for International Cultural Exchange. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Because most of kpop fans are tweens and teens. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Learn more about how Statista can support your business. There are also historical and economic ties with the region. A Deeper Look at Why BTS Has Thrived in America - Vulture Korean Foundation for International Cultural Exchange. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. [Price List], 5 Steps For Sending The Perfect Demo Submission. Following the US, there are 31 respondents from Europe and 28 from Canada. 1. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. We also offer combined rates with MusicThinkTank. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Can ifans use melon? Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. To use individual functions (e.g., mark statistics as favourites, set When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. As the K-pop fandom's political organization becomes even more mainstream,. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). They run fan sites, create self-designed band merchandise and produce. Considering the fact that young women make up a significant demographic in K-pop . They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. 2. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. You can only download this statistic as a Premium user. How BTS ARMY raised $1 million for Black Lives Matter The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. i can't read korean Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. (2020). var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. The K-pop Invasion: A Look At America's New, Young, Audio-Centric Happy reading! Japan, the second largest music market after the United States, has a massive K-Pop following. You only have access to basic statistics. Change Consent | Kpopmap 2022. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways.