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Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . "You don't have to glob it on," RuPaul agrees. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. And that influence is powerful. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. You do you, yknow?". So why now? In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Vote for your favorite beauty products now! "Fingers work great. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. "Everything in life is balance. Meet CoverGirl's first cover boy James Charles - CNNMoney Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. We're in love with CoverBoy James Charles' stunningly spooky Ouija Start here with our favorite contouring palettes for highlighting and sculpting. Get non-boring fashion and beauty news directly in your feed. Easy, breezy, beautiful CoverBoy? "Im happy that I put forth a line that you dont need any brushes for," says Willam. The TikTok-Viral Dyson Airwrap Is Back in Stock! Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. We are trying out Willam's new line of makeup Coverboy. I love being extra pic.twitter.com/7Qu1yu8U2P. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Do whatever makes you happy." In the course of a year, teen makeup artist James Charles has gone from starting an . "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. "Their main target is to eliminate any and all moral standards. The Monitor is a peculiar little publication thats hard for the world to figure out. Were seen as being global, fair, insightful, and perhaps a bit too earnest. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. So its not surprising that its male cosmetics at this point.. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. "I'm aware of the other drag artists with makeup lines . The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Their prices range from $10 to $18. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles All the Weird Areas You Can Get Injectables. subscription yet. Use of this site constitutes acceptance of our You read that correctly: The newest CoverGirl is a boy. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Jamess selection may be a reflection of that change. I just finished up my glitter testers, too, so Im glad were releasing soon. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". R.I.P. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. To say that Charles is talented would be an understatement. We Its basically the same thing," Willam tells Elite Daily. Here are 8 big revelations from the Alex Murdaugh murder trial About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Their prices range from $10 to $18. Select stories from the Monitor that empower and uplift. 2023 Cond Nast. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? And we can prove it.. Willam wears Coverboy Glitter Jelly in Roller Rink. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Some information may no longer be current. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Whoever said it wasn't easy being green was lying. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. See more ideas about james charles, covergirl, makeup. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Here are some of his different makeup creations that prove just how talented he is. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Blueball is a vibrant true blue packed with silver star-shaped glitters. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Our work isn't possible without your support. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. CoverGirl Introduces Its First-Ever Cover Boy - Yahoo CoverBoy! RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE Were the bran muffin of journalism. "Very durable. 2023 BDG Media, Inc. All rights reserved. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The Mally. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Why start a makeup line now? I love being extra pic.twitter.com/7Qu1yu8U2P. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles Charles was just named CoverGirls' very first male CoverGirl. CoverGirl announced its newest spokesperson is actually a cover boy. One of the makeup industrys largest brands took a big step forward on Tuesday. Log in to hide ads. James Charles at Gucci's Met Gala after-party on May 6. Charles is an aspiring makeup artist from New York, who has amassed more . See for yourself. We have a mission beyond circulation, we want to bridge divides. Covergirl. Tea. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. The model also addressed men profiting off her body. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! CoverGirl names social media star James Charles as its first ever CoverBOY IE 11 is not supported. "James Charles is no exception. And if that means shopping COVERBOY, then hey, it's a win-win. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. now that CoverGirl has announced that James is its first male CoverGirl. CoverGirl has announced its first ever CoverBoy. James, who first earned. coverboy makeup name change Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' contact customer service Similar-looking products, two totally different techniques. Willam Belli's COVERBOY Beauty Line Is A Love Letter To Big Lashes Barbie ad stars a boy for the first time. Hearst Magazine Media, Inc. All Rights Reserved. CoverGirl cosmetics names first-ever CoverBoy - nypost.com Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Monitor journalism changes lives because we open that too-small box that most people think they live in. You may be able to find the same content in another format, or you may be able to find more information, at their web site. SPOILER, I looked sickening. ', This website uses cookies to The transformation will take your breath away. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. The singer reveals how grueling life was on the road. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. logged you out. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. The Christian Science Monitor has expired. We change lives. Your subscription to coverboy makeup name change - kedaksempoi.com CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Follow TODAY.com writer Scott Stump on Twitter. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. CoverGirls Instagram posted a video of Charles speaking about his new role. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. she wrote on Instagram. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Real news, real hope. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. unless you renew or Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. "I went from coloring books to my face. Of course, Willam's been beating his face for ages. And the first male face of Covergirl brand. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. After DragCon, COVERBOY will be available on shopcoverboy.com. By subscribing to this BDG newsletter, you agree to our. Business, Economics, and Finance. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Are gender roles relaxing inthe world of makeup? The Duchess of York casts "no judgment" toward her nephew. Got ten of 'em.". "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. It's fun to play with the trends, but you want to keep going back to the classics. This article includes content provided by Instagram. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. For one thing, James has a considerable social media presence in a world that increasingly values social media. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. If you have questions about your account, please If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Your California Privacy Rights. Beyond fear, beyond anger. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". On men and makeup: CoverGirl announces first 'CoverBoy' Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure Photo: Courtesy of Coverboy. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. An update on major political events, candidates, and parties twice a week. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. This content is imported from twitter. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Jaleesa M. Jones . Wow. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. A screenshot from one of James Charles' YouTube makeup tutorials. Sep 12, 2019. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. 2023 Cond Nast. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Already a subscriber? From everyday glam to eye looks that are packed with color, the social star can do it all. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. 17 Years Old Boy Becomes Covergirl's - Pinterest Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I purchased a glitter and a .more. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Charisma, Uniqueness, Nerve, and Talent, anyone? Get ready for some exciting news. - YouTube "Hopefully, itll also help my beard not shine through." No one, that's who. Hmmm well that joke is ruined, but who cares! She's ready to turn the page following ex-husband's cheating. Ad Choices. Coverboy, Willam's new make-up line! : r/rupaulsdragrace CoverGirl is giving gender stereotypes a much-needed makeover. I think thats a part of the story here, too.. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. I've Been Single for 8 Yearsand I Blame My Makeup. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. James Charles, From 'CoverBoy' to Canceled - New York Times This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). #COVERGIRLJames! Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. At the age of 17, Charles is breaking boundaries and doing it in style. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers.